Well done Dorothy. There is always more to do but you have made a fastantic start. There is a difference between marketing yourself for a job and a business while there are similarities.I suggest anyone wanting to become attractive to prospective employers or clients to be clear what you want to be known for. This is in terms of skills, mindset and personality attributes. And, be honest for the truth will out you. The days are going where you can blag your way through an interview or pitch. Why? Because people will know too much about you before you get in front of them.And, this brings me onto reputation management. This is going to be big in 2010 as Facebook is open to the search engines and people get online more. Gone are the days where reputation management is something large firms did as part of the public relations programme.Now, it is part of everyone’s life.Consider everything you do online is public. Everything can be read at some time by everyone. So if you are in a bad mood or someone’s got under your skin, those comments will stay on the internet long after you feel better, moved on and even picked up the phone and talked to the other person.And, you know the old adage that first impressions count and are hard to shift. Well, consider that each time you contribute – make a comment on a blog post, post to a group on Linkedin, tweet in response to a post… each of these may be the first time someone finds you – what experience do you want them to have? What impression do you want to offer them?Watch the news stories as 2010 progresses, there will be some big gaffs where people were unaware, didn’t care, didn’t understand the ramifications… there will be some and I hope it’s not Dorothy’s clients.
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