It's important to sell what's in the store. Burberry's approach has required an overhaul of the company's supply chain, from when yarns are dyed to when leather is procured. The company is promising customers who order the runway items outerwear, makeup and accessories that they will receive them within seven weeks, versus the normal four to sixmonth lag between the runway and the rack. "It's one thing when you're talking to the industry that's used to a sixmonth turnabout," said Mr. Bailey of Burberry. "It's very different when you're talking to a direct customer." In catering to customers, though, Burberry and other design houses need to be careful not to lose their appeal by seeming common, said JeanNol Kapferer, a luxurymarketing consultant and professor at the business school HEC Paris. "The Internet helps build the awareness and desire by letting so many people peep into the catwalk," Mr. Kapferer said in an email. But "if too many people can buy it," he said, "the brand loses its exclusivity."and Clint Black Are B. Fleck and J. Lo the new Rhett Butler and Scarlet O'Hara?
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The gown fit perfectly into the sleek, simple, sexy mould that Jolie favours, but it was Jolie's pictureperfect pose to expose just enough thigh that launched a thousand memes. Her companion Brad Pitt gets an honourable mention for his scruffy appearance in a Chanel fragrance ad that left many scratching their heads. Michelle Obama and Ann Romney's matching hues. The wives of the presidential candidates turned out to the second debate between Barack Obama and Mitt Romney in practically the same shade of hot pink. But they weren't by the same designer: Romney's was by Oscar de la Renta, and Obama's by Michael Kors. A potential matching prom dressstyle embarrassment was chalked up to timing: October's breast cancer awareness month. Marc Jacobs' Louis Vuitton show. Many of the designer runways seemed more of the same stark stages, thumping music and audiences distracted by their electronic gadgets but the Louis Vuitton fall catwalk in Paris commanded attention. Models dressed in their very best travelling clothes stepped off a reconstructed retro steam train. Valets carried the vintageinspired hat boxes and vanity cases.
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